HUGE Pivot: My UPDATED Plan for 2026
Summary
Luke states that 2026 is shaping up to be a great year for investors who made prudent buys, but he anticipates significant market chaos due to the upcoming US election, Fed decisions, and ongoing geopolitical tensions. He presents a four-step long-term plan to "dominate" such periods, emphasizing that his focus is on definitive long-term victories, not short-term gains.
Luke's first principle is to **take what the market gives you**. He advises continually buying undervalued assets based on thorough valuation, even if they aren't the stocks one initially desires. Patience is crucial for long-term buy-and-hold investors. For example, he bought Apple at around $115 in 2021 when others were chasing Tesla at over $400, and later bought Tesla in the low $100s in 2022 when it presented a better deal.
Secondly, Luke stresses the importance of **putting in the work to have precise price targets for each stock**. Without knowing a stock's fair value, investors risk buying hype at the top or selling opportunities at the bottom. He offers courses and coaching to help investors learn how to perform valuations and determine real price targets.
His third strategy is to **continuously raise cash during slow times and look for ways to increase income or reduce expenses**. Luke explains that he built up significant cash reserves in 2021 when valuations were high, then deployed that capital heavily in 2022 when the market offered more opportunities. He advocates building cash proactively rather than waiting for a crisis, enabling investors to take advantage of downturns and avoid chasing expensive assets. He personally sought new business ventures and cut his budget to maximize investment capital.
Finally, Luke advises investors to **ignore Wall Street, the media, and YouTube, and instead stick to facts**. He dismisses predictions from figures like Michael Burry and economists, arguing they are often wrong. He states that earnings and valuation are the only facts that matter. Luke suggests listening to full big bank earnings calls for insights into the economy and consumer behavior, and company-specific earnings calls to understand individual company performance and navigate chaos.
Luke concludes with a critical warning: **avoid the "if this happens, we're doomed" type of thinking**. He has observed over 28 years of investing that such single-event predictions, like those related to elections or political control, have never led to market collapse. He argues that significant market crashes are typically black swan events or a convergence of multiple unforeseen factors, not predictable single causes. He reiterates the importance of valuation and price targets, offering resources to help viewers learn these skills.
Mentioned Stocks
Reasoning: Luke personally bought Amazon shares when its price was "under 200" in previous years. He considered this an attractive entry point for the long-term, highlighting his strategy of buying undervalued assets.
Reasoning: Luke personally bought SoFi shares when the stock fell to $9, perceiving it as an undervalued asset despite negative market sentiment ("terrible company"). He continues to hold it, noting it's "still not running as of late" in 2026, and states he did not buy more when it subsequently ran up to over $32.
Reasoning: Luke personally bought Palantir at $9, acknowledging that it subsequently dropped to $6 in the short term. He views this initial purchase as a long-term "definitive victory" despite the immediate price dip, reinforcing his long-term investment philosophy.
Reasoning: Luke personally bought Google in the "low 100s" and "mid 100s" in previous years, specifically last year, when it was perceived to be behind in the AI race. He viewed these price points as opportunities to acquire an undervalued asset for long-term growth.
Reasoning: Luke personally bought Apple shares at around $115 in 2021, despite already owning a significant amount, because he saw an opportunity due to its undervaluation while other investors were chasing overvalued stocks like Tesla at over $400. He later avoided buying Apple in 2022 when other opportunities (like Tesla at low $100s) emerged.
Reasoning: Luke deliberately avoided buying Tesla in 2021 when it was trading at over $400, considering it significantly overvalued. He subsequently personally bought Tesla shares in the "low 100s" in 2022 when it became a more attractive long-term investment opportunity, demonstrating his patience and valuation-based approach.