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Is Etsy an Undervalued Stock to Buy? | ETSY STock Analysis

Parkev Tatevosian, CFAAug 22, 2026

Summary

Parkev provides an analysis of Etsy's current market position, highlighting a 9.3% revenue growth in the most recent quarter. Parkev explains that this growth is a result of both an expanding user base and an increased take rate, which has now reached 26%. Parkev emphasizes that the company has successfully transitioned through the post-pandemic period, managing to maintain growth even as the massive surge from the pandemic era normalizes. Parkev notes that Etsy's focus on profitability is evident through its 12% workforce reduction and the sale of Depop, which allows for a more streamlined operation.

Parkev also discusses the broader e-commerce landscape, suggesting that the industry environment is turning in favor of investors. Parkev points out that major competitors like Amazon, eBay, and Shopify are all raising merchant fees, which prevents a race to the bottom and allows Etsy to sustain higher margins. Parkev contrasts this with the Chinese EV market, where aggressive price-cutting is hurting investor returns. Parkev concludes that Etsy's valuation remains attractive, with a calculated fair value of $94, suggesting a 16% upside from the current price of $81.

ETSY: Parkev reiterates a buy rating for Etsy, citing the company's strong return on invested capital of 21.2% and its efficient asset-light platform model. Parkev notes that while the stock is up nearly 50% this year, it previously traded at single-digit forward price-to-earnings ratios, making the current $81 price point a good entry relative to Parkev's $94 fair value estimate. Parkev expects a 16% upside over the next 12 to 18 months based on a discounted cash flow valuation.

Mentioned Stocks

ETSY
Sentiment: BUYAction: RECOMMENDED

Reasoning: Parkev recommends Etsy because of its robust 26% take rate, solid 21.2% ROIC, and its ability to maintain growth following a pandemic-induced surge. Parkev highlights that the asset-light business model and industry-wide fee increases are beneficial for margins. Parkev sets a price prediction or fair value of $94 per share, indicating a 16% upside from the current price of $81.

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