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Should You Buy Zeta Global Stock Right Now?

Parkev Tatevosian, CFAAug 13, 2026

Summary

Parkev examines Zeta Global's performance in 2026, noting that the stock has recovered significantly from its April lows of $14 to approximately $26.64. Parkev highlights the company's impressive revenue growth, which scaled from $400 million in 2021 to nearly $1.6 billion in the most recent trailing 12-month period. This growth is complemented by a dramatic improvement in operating profitability, with margins shifting from -60% in 2022 to a positive 3.4% recently, reflecting a broader trend of cost-cutting and leaner operations within the tech sector.

While Zeta Global's return on invested capital (ROIC) remains slightly negative at -0.22%, Parkev is encouraged by the clear trajectory toward profitability. Parkev notes that for an asset-light business model, the path to exceeding the weighted average cost of capital (WACC) of 12.4% looks promising. Based on an updated discounted cash flow model, Parkev projects free cash flow to grow from $260 million in 2026 to $650 million by 2031.

Zeta Global (ZETA): Parkev reiterates a buy rating for Zeta Global with a medium conviction level, citing a calculated fair value of $28.27 per share. Parkev emphasizes that the stock's forward P/E of 22 is consistent with its historical average, making it an attractive entry point even after the recent rally. Parkev believes the company's ability to capitalize on industry tailwinds while maintaining a lean cost structure will drive long-term value for investors.

Mentioned Stocks

ZETA
Sentiment: BUYAction: RECOMMENDED

Reasoning: Parkev values the stock at $28.27 based on a discounted cash flow analysis, which is higher than the current price of $26.64. Parkev points to the company's massive revenue growth from $400M to $1.6B and the improvement in operating margins from -60% to 3.4% as key bullish indicators. Parkev also forecasts free cash flow to reach $650M by 2031, supporting a long-term growth thesis despite the current negative ROIC.

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